Our Story
Born from light, made by hand
Aura Luxe was founded on a simple belief: that the most luxurious thing a formula can do is work — beautifully, and without compromise.
A note from our founder
“I wanted formulas that felt like a ritual and worked like a prescription.”
For a decade I developed skincare for other brands. I watched brilliant actives diluted to fit a price, and beautiful textures that did very little. I started Aura Luxe to close that gap — to create products that are as rigorous as they are indulgent.
Our emblem — a woman in profile, crowned with leaves and starlight — is a reminder of what we believe. Beauty is not something you put on. It is a light you already carry. Our work is simply to reveal it.
Anaya Mehra Founder & Formulator
Ingredient Philosophy
Four principles, no exceptions
- 01
Efficacy first
Every active is used at the concentration research shows works — never a token amount for the label.
- 02
Kindness to skin
Barrier-respecting formulas, tested on sensitive skin and across Indian skin tones before launch.
- 03
Radical transparency
Full ingredient lists, concentrations and clinical results, published for every formula.
- 04
Made to be kept
Weighted glass and metal designed to be refilled and treasured, not thrown away.
The Craft
From botanical to bottle
- 1
Source
Botanicals from growers we visit personally — rose from Kannauj, jasmine from Madurai, sandalwood from certified plantations.
- 2
Formulate
Developed in-house by our chemists, with every active tested for stability, compatibility and skin feel.
- 3
Test
Dermatologist tested and assessed in independent clinical studies. Never on animals — at any stage.
- 4
Fill by hand
Poured in small batches of no more than 500 units, so every jar leaves us at its freshest.
Our Journey
Seven years of quiet obsession
A laboratory in Mumbai
Anaya Mehra leaves a career in pharmaceutical R&D to build the formulas she could never find.
Lumière is born
Our first serum launches to a waiting list of 4,000 — and sells out in eleven days.
The Atelier opens
Our flagship boutique and skin studio opens its doors in Kala Ghoda, Mumbai.
Refill, don’t replace
We introduce refills across our hero formulas, now saving over 30,000 jars a year.
A signature in Grasse
Aura Eau de Parfum is composed with master perfumers in the fragrance capital of the world.
The online boutique
Our digital flagship is coming soon — bringing the Aura Luxe ritual to your doorstep.
Sustainability
Luxury that lasts
The most sustainable jar is the one you keep. Our packaging is designed to be refilled in boutique, our outer boxes are plastic-free, and every formula is made in small batches to avoid waste.
Ask about refills- of packaging refillable
- plastic in outer packaging
- jars saved by refills each year
- recyclable glass and metal
Experience the ritual in person
Visit one of our boutiques for a complimentary skin consultation, fragrance layering or simply to discover the collection.